Full-Stack Web Service — A Full-Featured Analytics Application


In the digital marketing realm, timely, concise, and critical data delivery can significantly enhance team efficiency and strategic planning. Building on the foundation laid by the earlier data scraping project, the goal was to provide a more real-time, succinct, and essential data delivery mechanism to the team.

Recognizing the profound impact of an accessible, one-stop solution, I embarked on the development of a full-stack web service adapting Python Django and the WeChat Mini-program. The objective was to provide all critical marketing data, material downloads, and report access conveniently within WeChat, ensuring teams can access key campaign insights, download essential resources, and view comprehensive reports at their fingertips.

As a one-stop solution nested within WeChat, this application was designed to seamlessly blend with the teams’ existing workflows, highly improving work efficiency and project transparency. This endeavor represents an effective merge of innovative data technology with practical business needs, aimed at amplifying team productivity and providing a detailed understanding of marketing campaigns in an intuitive, user-friendly manner.

User Interface Screenshots,q_auto/v1/OB_Assets/ob/MyPhotos/txrsyncwkoyajretisru,q_auto/v1/OB_Assets/ob/MyPhotos/fiopbqd2hjynaue2zllw,q_auto/v1/OB_Assets/ob/MyPhotos/hu5igxx6bqfuwgidtoes,q_auto/v1/OB_Assets/ob/MyPhotos/xsv1rqbhfj14d78cfbhq,q_auto/v1/OB_Assets/ob/MyPhotos/ibayjwfk6siec8ksogjp

Key Features and Benefits

As shown above, the end product incorporates real-time reports and key social media data that grant visibility of the marketing campaign’s performance. It allows teams to observe the progress, effectiveness, and key metrics of their marketing campaigns at a glance. The application ensures utmost transparency between various marketing departments and senior management, facilitating rapid decision-making and adjustments to marketing strategies. In addition to the analytic capabilities, the application incorporates a resource management feature, offering access to premium media materials for download. This function serves to enrich marketing content, contributing to a better user experience and fostering more audience engagement.

Seamless Integration with WeChat Ecosystem

The application, fully integrated within the WeChat ecosystem as a mini-program, was designed to meld seamlessly with the daily routines and communication patterns of the team and leadership. Given that a majority of the teams’ daily tasks and communications are centered on WeChat, using a mini-program within the same environment maximizes the convenience for users and ensures a comfortable user experience.


This application was built upon the powerful back-end framework provided by Django, while WeChat Mini-program was utilized to develop an intuitive, easy-to-navigate front-end. The combination of these technologies, along with efficient data handling and presentation, led to a robust and responsive application.

However, given that this project is still operational, I am unable to provide a detailed explanation of its implementation. Rest assured, great consideration was taken in ensuring that the infrastructure and coding solutions employed are robust, scalable, and maintainable, affirming the ongoing success and reliability of this endeavor.


This effort marks a successful endeavor in leveraging modern full-stack technologies to address business needs, embodying both the comprehensive approach to project management and a strong commitment to creating effective data-driven solutions.